Tandem, an innovative service that helps e-commerce companies better understand their customer shopping behaviors and interests based in Orlando, has been featured in TechCrunch today for raising close to a million dollars for their start-up company. Tandem combines analytics data, surveys, and sales information from companies who link their online accounts to categorize the company’s customers into different groups. The company can select which customers it then wants to target with specific surveys to generate the most accurate results. A long-term goal of Tandem is to utilize more types of behavioral metrics, run different types of surveys, and simplify the analysis for their e-commerce company clients. To read the article in full, click here. We celebrate our client, Tandem!